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Chipotle adds smoked brisket in United States and Canada after tests By Reuters

by Mike Robinson

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© Reuters. Orders can be made at a Chipotle location as Christmas shopping speeds up at King of Prussia Mall (King of Prussia), Pennsylvania, U.S. November 22, 2019 REUTERS/Mark Makela

By Hilary Russ

NEW YORK (Reuters) – Chipotle Mexican Grill Inc (NYSE:) said on Tuesday it is adding smoked brisket to its menu in the United States and Canada after testing it last year.

This new menu item costs an average of $10.25 as an entree in Chipotle restaurants. It comes amid rising beef prices.

Carlos Londono is the head of supply chain at Chipotle. He said that they have developed long-lasting relationships with key suppliers, which has allowed them to negotiate acceptable prices for their initiatives.

According to U.S. Bureau of Labor Statistics, beef and veal prices increased 48% in August compared with January.

Chipotle tested the smoke brisket last year in Sacramento, California and Cincinnati, Ohio. The $10.25 price average for the brisket was higher than any other beef entrees at a Chipotle in Sacramento.

The website states that a pickup burrito with steak, or barbacoa will cost you $9.20 at the Sacramento store. According to the company, an entree with brisket cost $9.50 in the test markets.

Chipotle U.S. Rewards members will have access to the smoked brisket on Tuesday and Wednesday.

The smoked brisket will be made available to customers throughout the United States and Canada starting on September 23rd and via third-party delivery platforms beginning on September 27th.

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