The Philadelphia 76ers announced today a new partnership with Crypto.com, the fastest-growing crypto platform with more than 10 million users worldwide, designating the crypto company as the team’s official jersey patch partner. The partnership is also Crypto.com’s first in the NBA. The 76ers will launch their first ever non-fungible token, NFT. Fans can purchase it through Crypto.com NFT.

“We are thrilled to launch a long-term partnership with such a progressive team at Crypto.com, a company that shares our drive for greatness,”
said Chris Heck, 76ers President of Business Operations.

“Crypto.com will be woven into the fabric of our identity, and together, we will change the landscape for how crypto is integrated in sports. We will also leverage Crypto.com’s forward-thinking, global expertise to unveil our first-ever NFT program. These are the types of creative, innovative partnerships that we crave, and we’re thrilled to share this with our fans in Philadelphia and around the world for years to come.”
Crypto.com has partnered with world-class organizations and brands including Formula 1, UFC, Paris Saint-Germain, and the National Hockey League’s Montreal Canadiens among others. Crypto.com NFT is the first platform to trade and collect NFTs. The site was carefully designed from entertainment and art worlds.

“We’re extremely excited to announce our partnership with the 76ers, becoming the first global crypto platform with an official jersey patch partnership in the NBA,”
said Kris Marszalek, co-founder & CEO of Crypto.com.

“The NBA is one of the most popular leagues in the world, and the 76ers were an obvious choice. Together we’re going to create integrated experiences for fans everywhere; our patch and court integrations are just the beginning.”
All four versions of the 76ers uniform this upcoming season will feature the Crypto.com patch on the left shoulder of the jersey. SixersShop.com will sell jerseys with the Crypto.com patch at the Philadelphia Center.

The Crypto.com patch will be on all four versions of this season’s 76ers jerseys. All authentic 76ers jerseys that are sold by NBA retailers will have the patch. When the 76ers take on the New Orleans Pelicans, the patch will be officially introduced to the team’s uniform.

In November, the 76ers unveil their City Edition uniform. It commemorates an important moment in 76ers’ history. Another series of exclusive NFTs will also be made available to 76ers fans during the year.

Crypto.com’s logo will appear on the baseline and courtside LED screens. The company also offers rewards to fans, sponsors, and an education center for crypto.com fans. The deal also includes significant presence on all platforms, including national, regional and international television broadcasts. Crypto.com will also have rights to the 76ers’ name and marks in marketing and advertising as well as be an official international marketing partner of the team.

The 76ers hired Excel Sports Management’s Properties division to oversee the search for a new patch partner, and Mayflower Entertainment represented Crypto.com.

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