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Facebook explains content it demotes in news feed in bid for transparency By Reuters


© Reuters. FILEPHOTO: A Facebook logo is seen by attendees at Facebook Inc’s F8 Developers Conference in San Jose California on April 30, 2019. REUTERS/Stephen Lam/File Photo

By Sheila Dang

(Reuters) – Facebook Inc (NASDAQ:) on Thursday said it reduces the distribution of certain content including clickbait, posts with “sensationalist” or exaggerated health claims or low-quality videos on its news feed, and outlined its content guidelines as the social media platform faces increased scrutiny over how it displays content to users.

Facebook posted in a blog statement that it was trying to make clear the reasons behind the downranking of certain content in its news feed. The company stated this is partly due feedback from users.

After the Wall Street Journal published last week, the company said it sought to clarify how the algorithm is being used to reduce “meaningful interaction”.

Facebook also degrades content that its users deem untrustworthy in surveys, and that is posted by accounts or pages that violate its rules repeatedly.

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Mike Robinson
Mike covers the financial, utilities and biotechnology sectors for Street Register. He has been writing about investment and personal finance topics for almost 12 years. Mike has an MBA in Finance from Wake Forest University.