By Sheila Dang
(Reuters) – Facebook Inc (NASDAQ:) on Thursday said it reduces the distribution of certain content including clickbait, posts with “sensationalist” or exaggerated health claims or low-quality videos on its news feed, and outlined its content guidelines as the social media platform faces increased scrutiny over how it displays content to users.
Facebook posted in a blog statement that it was trying to make clear the reasons behind the downranking of certain content in its news feed. The company stated this is partly due feedback from users.
After the Wall Street Journal published last week, the company said it sought to clarify how the algorithm is being used to reduce “meaningful interaction”.
Facebook also degrades content that its users deem untrustworthy in surveys, and that is posted by accounts or pages that violate its rules repeatedly.
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