Impossible Foods’ latest meatless product is set to hit tables from Thursday: plant-based pork that claims to be tastier and healthier than the real deal.

It will be sold in U.S. restaurants, Hong Kong, and Singapore for the first time. There are plans to expand retail sales in these markets over the next few months. This marks the California-based company’s third commercial launch, following ground beef and chicken nuggets. The move is part of its efforts to consolidate its position in the fast-growing plant-based protein market.

Speaking in a first-on interview ahead of the launch, Impossible Foods’ president Dennis Woodside told CNBC’s “Squawk Box Asia” that the pork alternative could beat the real deal in both taste and nutritional value.

“Pig typically isn’t regarded as a healthy product, but here you have a substitute that tastes just as good but is actually better for you,” he said.

According to the company, the product — which is made primarily from soy — provides the same amount of protein as its traditional meat counterpart, but with no cholesterol, one-third less saturated fat, and far fewer calories.

Impossible Foods conducted a blind taste test and found that 54% of Hong Kong’s consumers preferred meatless pork products.

“We’re not going to launch a product unless it’s actually better than the animal analog — both in terms of taste, which that data proves, and in terms of nutritional value,” said Woodside.

Impossible’s meatless pork debuts at New York’s Momofuku Ssam Bar this Thursday, Sept. 23. This will make it available to Hong Kongers starting October 4th and Singapore later in the year. Participating restaurants include U.S. chain Ruby Tuesday, Tim Ho Wan and Hong Kong’s Beef & Liberty.

Woodside said it would be down to individual restaurants to determine their pricing, adding that Impossible products are typically “around the same price in a restaurant as animal meat — sometimes a little bit higher.”

This launch occurs amid growing demand for alternatives to animal meat as companies and consumers become aware of their environmental impact. It is estimated that the industry is responsible for 14.5% of the world’s greenhouse gas emissions.

Impossible Foods claims that its pork products use 81% to85% less water and 66%-82% more land. It also produces 73%-77% fewer greenhouse gases than normal pork production.