First European Theme Park to Accept Payment with Bitcoin By DailyCoin
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First European Theme Park to Accept Payment with Bitcoin- In the first phase of the digitization project, Spanish resort PortAventura World will accept bitcoins as a form of payment in all its parks and hotels next season.
- One of Europe’s most popular theme parks, PortAventura World is keen to keep up with consumer trends.
PortAventura World, a resort and theme park in Spain has been the first to take bitcoin payments for services offered at its Tarragona facilities.
PortAventura Entertainment S.A.U. is responsible for the initiative. It also manages the joint venture that it has with LaLiga. This joint venture provides entertainment content via e-games as well as corporate events in a hybrid format.
PortAventura World can be described as a vacation and leisure resort located in Vilaseca, Salou de Tarragona and other municipalities. It is the largest tourist attraction on Spain’s Costa Dorada. In 2019, it was home to 5.2million visitors.
This theme park is the largest and most popular in Spain, and sixth in Europe. From next year, tourists from Spain and abroad will be able pay with bitcoins.
The Initiative Seeks to Facilitate and Expand Payment Options
PortAventura World is the tourist complex with the most theme parks in Europe. It consists of PortAventura Park, and Ferrari Land (NYSE.) PortAventura Caribe Aquatic Park is another attraction it has. It also includes six hotels, each with 2,300 rooms.
The new payment option seeks to facilitate payments and expand its market in the region. The initiative will be launched at the beginning of the next season next year in each of the resort’s hotels.
This will allow visitors and guests to use bitcoin to transact in a quick, easy, and secure manner.
It has assets worth 546 million euro and annual sales of 241 millions euros. The company has begun an administrative process to digitize payments. It will initially accept bitcoin payments, and later accept any other cryptocurrency that is available on the market.
Innovating the Entertainment Industry
“The promotion of initiatives like this allows us to be aligned with the latest trends and satisfy the needs of our customers, essential aspects to reinforce our position as a leading and innovative company in the entertainment industry,”
explained the General Director of Business of PortAventura World, David García Blancas.
He said that “from PortAventura World we are immersed in a profound process of digital acceleration with the aim of improving the experience of our visitors and continuing to promote new and innovative forms of entertainment.”
García Blancas said that the resort is investing in these technological and digital transformation initiatives with the aim of expanding to an online management model that is in line with current consumer trends.
On The Flipside
- The company continues to strengthen the online channel in its marketing plans. The development of a corporate website and an app are being encouraged to achieve this.
- To improve customer service, it has increased the use digital tools in its parks.
- Companies in the entertainment and tourism sector are competing for market share.
What are the reasons you should care?
- Every day, cryptocurrencies are becoming more popular in international commerce. Bitcoins are being accepted by more companies, large and small alike, as payment methods for services and goods.
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