Nike Earnings Miss Drags Adidas, Puma, JD Sports Down By Investing.com
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By Geoffrey Smith
Investing.com — Adidas (DE:) stock and Puma (DE:) stock fell sharply on Friday, as a disappointing update on Thursday by rival Nike (NYSE:) sparked fears that the two won’t be able to get enough product to markets in North America and Europe in time for the key holiday season.
Puma stock dropped 2.9% and Adidas (OTC) stock were down 3.6% by 4:25 AM ET (025 GMT). U.K. retailer JD Sports Fashion (NASDAQ:), also suffered a 2.3% drop in sympathy. By comparison, the was down 0.8% and the was down 0.3%
Nike on Thursday had for both the current quarter and the year, a reflection of prolonged factory closures in Vietnam due to Covid-19. The country is home to around half of Nike shoes. Nike warned about shipping delays which could impact its holiday performance.
Adidas also moved large amounts of its sneakers and soccer kleet production to Vietnam, China in the last ten years. The German company that it would suffer 500 million euros in lost sales due to factory closures. But that did not stop the company from raising its revenue forecast for full year. The company expects that sales will rise 20% in 2018, riding on a steady wave of interest for athletic and leisure wear, as people adjust their clothes to fit the increased time they spend at home because of social distancing.
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