Netflix (NASDAQ) is a video streaming kingpin, but it’s not one that you might consider as a leading rival to Amazon (NASDAQ).

Amazon Prime Video is gaining remarkable popularity in recent years. But, Netflix, which has hit shows like The Boys, remains the streaming market leader.

Netflix is, at its core, a disruptor. It doesn’t hesitate to fight for what it believes in, even when the odds seem stacked against them. Because of this, I am still bullish on Netflix. TipRanks has Netflix stock charts.

Amazon and Netflix are not the only ones clashing because of Amazon’s push to SVOD (Streaming Video On Demand). Each company is pursuing a faster-growing segment: gaming.

Netflix Gaming Push

Non-gaming businesses are beginning to seriously consider the sector. Alphabet, Microsoft and Apple are just a few of the many companies that have taken this industry seriously. ()While some have built their own platforms, such as Apple Arcade, Stadia and Xbox respectively, others are more open to spending large amounts to make the next great game.

The gaming industry has a lot in common with on-demand streaming. Platform, plus content, equals dominance.

It’s possible that Netflix’s game service will be very popular. Netflix is not unfamiliar with spending large amounts on content creation. That’s the area Netflix is most successful. The potential benefits could be immense if the company is able to replicate its success in the new market.

Netflix, however, is unable to suspend a game with no promise, as Netflix cannot make a series. It is clear that a lot of money must be invested in a game to ensure its success.

Netflix has recently purchased Night School (the studio behind Oxenfree), its first video-game creator. As gaming deals continue to get more competitive, investors can expect to see more of these deals.

Netflix Late Arrival

Amazon was a pioneer in gaming, having acquired Twitch over ten years ago. The company also released New World, a blockbuster or server-buster title at the close of September.

Prime subscribers get a Twitch subscription for free with their Prime memberships. However, Amazon’s Gaming Initiative isn’t just an effort at making Prime users smile.

Amazon is known for putting downward pressure on industries it competes in. Amazon’s value proposition is hard to beat, regardless of whether they get rid of their monthly subscriptions with New World. Although it’s anti-competitive you can’t help but feel that consumers are addicted to Amazon.

So, Netflix’s gaming company is unlikely to become a money pit. This is at least for the immediate future.

Wall Street Take

According to TipRanks’ consensus analyst rating, NFLX stock comes in as a Moderate Buy. There are currently 23 Buy recommendations and five Hold recommendations. Three Sell recommendations exist.

The average Netflix price target is $627.34. Target prices for analysts can range anywhere from $342 per Share to $780 Per Share.

Disclosure: Joey Frenette was a shareholder in Amazon and Apple shares at publication.

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