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TikTok embraces NFTs with creator-led collection By Cointelegraph

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Social media platform TikTok has announced its first foray into the nonfungible token, or NFT, market with a new collection inspired by its leading trend-setters.

On Thursday, the company announced TikTok Top Moments, a new program that allows content creators to be recognized and rewarded for their content. The NFT drops will be launched on and powered by Immutable X, a new scaling solution for layer-two NFT protocol Immutable.