Warby Parker, a consumer-direct specialist in eyewear, made waves on its debut day at the New York Stock Exchange.

On Wednesday, the company experienced a huge surge during its morning trading. By the time the trading ended, the stock had increased by more than 30% over its initial asking prices.

Let’s get down to business and let’s take a closer look at one of Wall Street’s most exciting new titans. Warby Parker is a stock that I consider moderately optimistic due to the things it accomplished before it was publicly traded. TipRanks has Warby Parker stock chart information.

Pre-IPO

Performance in the past is not indicative of future success. Any prospectus will tell you that. Due to the ever-changing market environment, a downturn could happen anytime. Even worse, the downturn could have very little to do directly with the company.

Warby Parker’s past performance is however a strength.

Warby Parker built its reputation on its core operating concept: affordable and attractive eyewear combined with outstanding customer service.

Warby Parker began in 2010 when Wharton School students discovered that eyewear is a very basic product. It was only a few major eyewear companies that could make large numbers of glasses. These glasses were sold wholesale to optical shops. Warby Parker was then able to shake things up.

Warby Parker provided customers with the option to receive eyeglass frames sent to their home to fit and try. After the customer has made the choice of their preferred frame, they could then go to Warby Parker and buy them online. Even better, the company provided free replacements for lenses that were cracked within one year.

It also included a social element to its business. Every pair of glasses it sold was donated by the company. Volunteers were trained to offer eye exams in communities where they are needed. The company is now a public benefit corporation.

Concluding views

Warby Parker could be a public benefit corporation, which can have an effect on its bottom line. Profits are not helped by its various initiatives, such as giving away products for free.

But it is likely Warby Parker’s public emphasis will result in something much better: goodwill. It means that every item is worth about half as much profit than it could have. People also remember its name.

Warby Parker hopes to establish itself as a leader in the field of large-scale optical operation.

Its share price surge Wednesday shows that investors are interested. Individual investors might want to delay the initial furore. A more affordable price could follow when it happens.

Disclosure: Steve Anderson had no position in any securities at the time this article was published.

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