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Amazon bets on Black Friday deals in early holiday shopping push By Reuters

by Mike Robinson

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© Reuters.

Arriana McCLymore

NEW YORK (Reuters) – Amazon.com Inc. (NASDAQ:), on Monday was the latest online retailer to try to entice customers to buy early for holidays. They announced discounts that were similar to the ones on Black Friday.

Amazon joins Target Pottery Barn, Ulta Beauty (NASDAQ) and many other companies are offering holiday discounts in an early manner. This is to help reduce supply chain disruptions which have caused some stores to be closed and delays with packages.

Last year, Prime Day was the online event for online deals that the company launched. It came after several months of delay due to pandemic lockdowns.

Amazon has holiday savings ranging between 15% and 40% on some of the most popular gift items such as Beats headphones from Apple Inc (NASDAQ.) Mattel Inc The company stated that Barbie dolls were available for sale and also offers beauty products.

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