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EU lawmaker says U.S. tech giants should be regulated where they are based By Reuters


© Reuters. FILE PHOTO – The logos for Amazon, Apple and Facebook in combination photo/File Photos

By Foo Yun Chee

STRASBURG, (Reuters) – U.S. Tech Giants such as Apple (NASDAQ;), Google (NASDAQ:), Facebook (NASDAQ 🙂 and Amazon(NASDAQ:) need to be regulated under EU rules. A top lawmaker stated Tuesday that this was contrary to some countries’ attempts at expanding the intended act’s reach.

Margrethe Vestager, EU Antitrust Chief, has drafted rules called the Digital Services Act. This law requires U.S. technology giants to be more vigilant in policing the Internet for harmful and illegal content.

Because they have their European headquarters here, the principle says that Ireland will regulate Alphabet (NASDAQ;) Facebook and Apple. However, Amazon remains under Luxembourg’s oversight.

France and other countries seek to expand the reach of the law, as they are concerned that enforcement in two or fewer countries could weaken the laws and slow decision-making.

Christel Schaldemose (lawmaker) is directing the DSA through European Parliament. She has power to modify or add to the Act.

She told Reuters that it was sensible to retain the country-of-origin principle.

However, Schaldemose wants to take it one step further than Vestager and ban targeted advertising within the DSA.

For example, targeted advertisements that are based upon your Facebook behaviour should not be permitted. She said that advertisements based on your visits to websites that sell shoes or similar products should not be permitted.

Schaldemoe stated that she plans to share her draft with other legislators in the coming two months, so she can reach a compromise with EU countries next January before the rules are implemented.

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