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$25B toy brand to launch L.O.L. Surprise NFT collectibles By Cointelegraph

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MGA Entertainment, a consumer entertainment company, is expanding into nonfungible tokens (NFT). It will transform its top-selling toys and make digital collectibles using blockchain.

American toys giant L.O.L. is set to launch NFT functionality. It will allow fans to create NFTs and display their characters, as well as trade, buy and sell digital collectibles.