Stocks were down on Tuesday Sept. 27. the S&P 500 was having its worst day in months

Mark Mirsberger,The CEO Dana Investment AdvisorsHe was calm while he watched as the market dropped.

Mirsberger, who is 59 years old, stated that “it’s part” of the process. “It shouldn’t go up everyday.”

Dana Investment Advisors of Waukesha in Wisconsin came in No. 1, CNBC’s list of the top 100 financial advisorsThe United States for 2021. It manages more than $7Billion in assets and was founded in 1980.

Mirsberger attributes Dana’s successes to the firm’s ability to remain focused on what is constant from one moment to another or decade to decade. Over his 30+ years with Dana, Mirsberger has lived through the dotcom boom, 2008 financial crisis, and the coronavirus panademic. He says this was the most challenging challenge he has faced.

He said, “The last one was more than just financial.” People have difficulty believing that things could get better.

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He added, “You need to demonstrate that the world doesn’t end.” “Where there is hope there’s growth.”

He said that they believed inflation would persist after the pandemic. Therefore, the focus is shifting to floating rate and adjustable rates bonds.

Mirsberger said that the big tech stocks like Apple and Facebook have experienced so much growth that they may see a slight slowdown in their upward trajectory. He also stated that he was looking for growth in higher-quality, value stocks.

Unprecedented uncertainty about markets, taxes and cryptocurrencies. [non-fungible token]”Inflation, Covid vaccines, the environment and personal financial planning are all making it more essential than ever,” said he. The internet makes information easily accessible, but investors want help choosing what is important and what to believe.

Mirsberger mentioned that he had been a champion state tennis player and a golfer when he interviewed for the company in 1991. The PGA Golf Tour was the largest client at the time and the ATP Tennis Tour were its two biggest clients. He was eventually hired.

His statement about the link between sport and financial planning was “You are competing against the market.” And you’re looking to win for clients.”

Mirsberger claimed that the firm had made some efforts to reduce their losses during the public-health crisis. Mirsberger also stated they continued to think about the future and economics long after it ended.

They have been able to see opportunities because of their long-term focus, he stated.

For more than 20 years, Dana Investment Advisors has offered clients environmental, social and corporate governance — or ESG — investing options. They started doing this very early. He stated that it was a “petri dish test”: Could ESG add any value?

It can, they’ve discovered.

“Our ESG strategies perform as well, or even better, than non-ESG strategy.” The approach is now integrated across their portfolios.

It has been actively researching blockchain technology and cryptocurrencies.

He said, “We have won over younger clients who want to be educated about these areas by being able talk intelligently and not dismiss it.”

Mirsberger noted that financial planning’s biggest problems have not changed.

Everybody wants to know: How much will I be able to retire on my savings? Will my savings last?

These fears, he said, are well-founded and he warns clients to be cautious about easy solutions. He stated that there isn’t a magic bullet.

A client once told him that someone was offering him a 4 percent return on a “very safe” investment.

“I told them, “No, they can’t.”

Mirsberger was able explain the risks to the client after he had sent Mirsberger the ticker.

He stated that if the market falls, then they would lose money. People don’t enjoy reading fine print. Reading the prospectus is what we add to our customers’ value.

Mirsberger doubts many exotic Wall Street products today and the growth of certain cryptocurrency.

Instead, he shows clients and potential customers how portfolios have grown in the past through clever allocations and compound interests.

He stated, “Over 100 years, I tell my friends I know where the stock markets is heading.” It is going higher.