An illustration of Apple’s Los Angeles region headquarters.
AppleCompany announced on Friday it would build a new regional office at Culver City’s border with Los Angeles. It is part of its continued commitment to becoming a key player in Hollywood.
Apple stated that 550,000 square feet will be spread across two buildings. It will also house engineers and teams who work on Apple TV+, Apple Music and Apple TV+.
Apple’s new headquarters shows that Apple will continue investing in the creation of content for Apple TV+. The streaming service, which costs $4.99 per months, launched in 2019 and is now available worldwide. Apple’s new headquarters also suggests that the company will keep hiring in Hollywood.
Apple may have a monopoly on the design of its iPhones, but it has been able to yet to reveal subscriber numbersApple TV+ offers far less hours of content than its competitors, such as NetflixOder Disney+The service is anecdotally gaining some popularity, with comedian Ted Lasso winning several Emmys earlier this year, including Outstanding Comedy Series.
Apple has already 1,500 people in this area. Beats Electronics, the company Apple purchased in 2014, is based in Culver, California. Apple announced that new offices were located near the public transportation hubs of Venice Boulevard and National Boulevard. Apple will provide transportation for its employees via shuttles.
Apple has not yet indicated whether or not the facility will include production studios. However, Apple’s location is close to many of the locations where many movies and TV programs are created. Culver City, home to Sony’s subsidiary Columbia Pictures, is known as a hub for film production.
Apple didn’t say when it would complete the regional headquarters, but stated that it expects to have at least 3,000 workers in the area by 2026.