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McDonald’s China Celebrates 31st Anniversary With an NFT By CoinQuora

by Mike Robinson

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McDonald’s China Celebrates 31st Anniversary With an NFT
  • McDonald’s China launches its first NFT.
  • The NFT commemorates the brand’s 31st anniversary in mainland China.
  • Known as ‘Big Mac Rubik’s Cube’, the NFT is designed after the brand’s new HQ building.

In an interesting turn of events, China’s McDonald’s releases its first-ever NFT despite China’s rocky relationship with the crypto industry. Crypto activities are still not exactly in play in the nation, yet McDonald’s introduces its first Non-Fungible Token (NFT).

The NFT is known as the ‘Big Mac Rubik’s Cube’. This launch is in commemoration of McDonald’s 31st anniversary. Specifically, it marks the 31st year of the brand’s presence in the market of mainland China.

In addition, the NFT launch also highlights the official opening of McDonald’s new headquarters on Shanghai’s west bank. McDonald’s China CEO – Zhang Jiayin, says that the brand is “young and trendy”. This brand is a leader in cutting-edge technology and fashion trends.

Jiayin expresses his approval of McDonald’s being the first domestic restaurant to launch an NFT. The new headquarters building is also praised by Jiayin, who says it’s a landmark development for the franchise. He adds that he is happy to highlight both of these milestones.

“At this special moment, we use the form of NFT to share McDonald’s innovation, digitalization and trend art with employees and consumers.”

Speaking of, the ‘Big Mac Rubik’s Cube’ is a 3D token. In fact, it is inspired by the infrastructure and design of the new headquarters building with a sprinkle of the ‘Spirit of McDonald’s’. It comes in three colors: yellow, red and orange.

Furthermore, McDonald’s China stated that it will distribute 188 of these Cube tokens to its consumers and employees. This is a truly fascinating idea from McDonald’s China. However, this isn’t the first F&B restaurant to launch its very own NFT.

Burger King just announced its NFT promotion deal a few months ago. Sweet was enlisted by Burger King to launch a gamified promotion that includes NFTs. The promotion is called ‘Burger King Keep is Real Meal’. Similar to Taco Bell, Taco Bell made its NFT debut last year. You can find it on Rarible, where you will also see GIFs and images with tacos.

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