Beyond Meat Gains as McDonald’s to Test Plant-Based Burger in U.S. By Investing.com
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© Reuters Investing.com – Beyond Meat stock (NASDAQ:) rose 1.5% on Thursday as McDonald’s (NYSE:) said it would start testing a McPlant burger in eight U.S. outlets next month.
McDonald’s also saw a 1% increase in stock.
Fast-food chains said they will continue to test the product as long as there are supplies. The retailer can gauge the effect of the introduction of a plant-based burger to its business operations based on the customer feedback.
They have developed the plant-based hamburger together. This fast-food company is selling the burgers in the U.K., Sweden, Denmark, Austria and Austria.
In an industry where consumers are finicky and reluctant to change, McDonald’s has been slow in testing out meat substitutes and plant-based meat to its menu. The new menu items increase the complexity of supply chains and kitchens, and makes it more difficult for employees to complete their tasks.
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