Today, Mars Wrigley’s TWIX® announced it’s putting the “fun” in non-fungible token (NFT) as Left TWIX and Right TWIX bring their iconic, joyful rivalry to the digital art world with the launch of the brand’s first NFTs. TWIX understands that there is nothing better than an exclusive, one-of-a kind experience. It’s two distinct, unmatched experiences. Created in collaboration with artist YEAHYEAHCHLOE and hosted on landmark NFT platform MakersPlace, the TWIX brand will introduce “Left NFTWIX” and “Right NFTWIX,” two seemingly identical pieces of art that are verifiably different thanks to the blockchain.

TWIX Presents YEAHYEAHCHLOE x NFTWIX will drop at MakersPlace, Wednesday, October 20th, 6:30PM ET. There fans can collect identical, but distinct pieces of art. The 24-hour-long competition collection will include Left and Right NFTWIX, which are limited editions of 200 each. The net proceeds of the sale will be donated to an organization that supports digital arts education and, in keeping with Mars’ sustainability ambitions, including their recent net zero commitment, the carbon emissions from the sale and minting of every NFTWIX edition will be twice offset.

“As an organization that values uniqueness, even in the simplest things, we created NFTs to honor the joyous rivalry between Left TWIX & Right TWIX.”
said Michelle Deignan, Mars Wrigley senior brand director.

We look forward to seeing who reigns, while making more memories and smiling more in support of digital art education.
Left TWIX and Right TWIX both believe that they are the most noble of all nobility, and artworks created by YEAHYEAHCHLOE prove this. Left NFTWIX has a gold and-crimson chair with distinctive vertical stripes banners. It also features a celestial view through a window. The Right NFTWIX, which is set under moonlight, shows Right TWIX sitting on the rightful throne. It includes a matching tapestry and a crimson/gold throne.

“I find inspiration in everyday objects such as TWIX, and I am inspired by the connection between them.”
YEAHYEAHCHLOE.

I wanted to show these NFTs, which are the same but distinct, of classic chocolate bars, in all their glory.
TWIX enthusiasts can view the TWIX Left and Right NFTs and learn about YEAHYEAHCHLOE by visiting NF.TWIX.com. You also have the chance to enter for a chance at winning one of 200 exclusive limited edition prints. TWIX will be showcasing the Left NFTWIX and the Right NFTWIX at Candytopia Atlanta October 15-16. Fans will have an opportunity to see the identical, but very different pieces in person.

TWIX.com provides more information. You can also join the conversation using #NFTWIX via Facebook, Twitter (NYSE) or Instagram.

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