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Blockchain adoption and cryptocurrency in marketing is on the horizon. It is a long, winding roadIt is. It is clear that transformation is on the horizon and it will soon become a highway.
As someone who has been a creative director, agency owner/partner, strategic planner, chief marketing officer for fintech startups and an entrepreneur, I’ve seen the marketing industry from multiple vantage points.
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Rich FeldmanFinario is a SaaS company that provides enterprise capital planning SaaS. He currently heads marketing. He was previously the chief marketing officer of PrimaHealth Credit, and was also an owner/partner of Doner CX, where he managed the digital media, CRM and analytics. Rich has lectured on strategy at the New York University Master’s Program in Marketing, at Syracuse University and is an adjunct professor at Western Connecticut University — where he is an advisory board member of the Ancell School of Business. The book is also written by Rich. Deconstructing Creative Strategy
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