CoinQuora hosted the World Blockchain Summit in Dubai. Many leaders from the blockchain industry visited our media lounge. Annabelle Huang (Partner at Amber Group) visited us to give us insight into what the company does at Amber Group, the largest global provider of crypto services.

Q. Q.

Hi, my name is Annabelle Huang, I’m a partner at Amber Group. Amber Group is a leading global crypto service provider — dealing with everything crypto finance-related, help our clients trade manage, and access crypto. Our clients worldwide receive trading, liquidity provisioning and asset management services.

Q. Q.

It’s been amazing, it’s my first time in Dubai so wasn’t expecting such a buzzing scene for crypto here. So, I really do think there’s a huge market here — a lot of opportunities, a lot of people are moving here, based here now. It’s great to see that and as sort of my intro to the Middle-Eastern market so I really look forward to coming back here more often.

Q. What do you believe will become the most important thing in the world of blockchain and cryptoverse technology?

Well, that’s a million-dollar question, right? Contrary to many people in traditional finance, I began my career in crypto within the DeFi realm. Back in 2018, I was involved with the creation of one decentralized exchange. One could argue that it’s a bit ahead of its time. So, three years later, of course, I’m here very glad to see what the space is like now. There is innovation that came out, yield farming, staking to earn, all of these concepts and I think the future is going to be, a lot of the concepts will be around sort of the staking to earn or play-to-earn narrative where people can really utilize the crypto-economics and be able to actually earn on top of it is a very crypto native way versus what we’ve seen in the traditional finance space. And there’s is so much more space for innovation that can come out of it. So, yeah I think that’s what keeps me interested in DeFi, and we spoke to projects that are essentially financing themselves through DeFi pools and be able to use that funding to do so many interesting things so I think again very bullish on this space.

Q. Q.

We do follow closely, which led us to think about how we built our platform. Our app and portal were really created to allow more people access to crypto. Also, when it comes fiat on off ramps we want it to be simple we remove all barriers. This gives us the ideal case for Filipino users. Your Axie SLP was earned. You then sold the USDT to get your money. You need to ramp up. What is the best way to convert these funds into money that you can use every day? I think that’s where we can add a lot of value. We look forward to creating the whole infrastructure for DeFi NFT, and all that is beyond.

Q. What is the best way to find Dubai?

It’s a lovely city. I came here and of course, I’ve seen all the skyline photos on the internet, but being here again. I’m just really amazed by it. Yesterday was a Desert Safari Trip. It was so different. The desert was beautiful with sand dunes, sunsets and amazing views. It felt like being out in nature. I think there’s a lot more to be explored, I’m happy I’ll get to spend a few more days here and really get to know the scene.

Q. Q. Do you have projects you would like people to learn about?

Amber Group serves a number of projects as well as many players on the market. We take great pride in helping everyone involved in crypto. We’re actually going to announce a major rebrand of our product suite coming up in a month or so. So we’ll be launching a fully integrated product suite under a new name powered by Amber Group and really geared towards users globally it’s not just the US or Europe. It’s really the emerging markets like we spoke about like the Philippines and beyond and being able to help them to actually participate in crypto any way they want in a very easy-to-use fashion.

Q. Q.

No, just lovely to be in Dubai, I don’t know it took me so many years to visit, and looking forward to what this hub will become for crypto.

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