These institutions are between the consumers and unregulated crypto-currency space. They are therefore in an unusual position when it is to ResponsibilityTheir customers and assets. When choosing currencies to support, lenders must tread carefully. It is a difficult dance that balances the need to satisfy popular demand with adding value to cryptocurrencies.

It’s unsurprising that in a nascent industry full of new investors, a lender’s asset integration is often taken for endorsement. What tends to be overlooked when companies add new assets to their range of services is that crypto lending is, in fact, a business, and any asset integration is ultimately a response to demand — a good market opportunity that generates gains for business and clients, alike. This could be because lenders are influential entities in an industry that historically hasn’t had the institution stamp of approval. They look for this through pioneering companies shaping the sector.