Sam Boughedda

Investing.com —  Cloudflare Inc (NYSE:) stock has continued its recent rally — up over 130% for the year to date after it told investors it will work with Microsoft (NASDAQ:), Yandex (NASDAQ:) and other search engines that help companies improve their search results for customers.

Cloudflare shares climbed 4.8% to $175.70 on Monday

“A fast, reliable website and timely search results are at the heart of any growing business, whether it’s a startup or Fortune 500 company. Since the beginning, we’ve worked to help our customers to give them the speed, reliability, and security they need to do business,” said Matthew Prince, co-founder and CEO of Cloudflare.

IndexNow.org participation will permit websites to send search engines notifications whenever new content is added, modified, or removed. Cloudflare believes this will improve the efficiency of crawling sites, which in turn will ensure users get the most current version.

Cloudflare reports that web crawlers, and bots account for 45% to 45% of all Internet traffic. Crawler Hints allows them to indicate to bot developers when content was changed or added.

The company stated that website owners would be able “to improve site performance through reducing unnecessary bottraffic and providing timely content which eventually helps improve search ranking,” in a statement. 

Fabrice Canel, principal program manager at Microsoft Bing, said: “Cloudflare has built a really easy 1-click button for their users to start using it right away. Cloudflare’s mission of helping build a better internet resonates well with why we started IndexNow, that being to build a more efficient and effective search.”