Huawei smartphone spinoff launches first phone overseas
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Honor 50 comes with a quad-camera rear setup and retails at 529 euros ($614)
Honor
GUANGZHOU, China — Honor, the smartphone brand Huawei spun off last year, has launched its first smartphone overseas since becoming an independent company, complete with access to GoogleSoftware and Qualcomm
Honor 50, priced at 529 euros ($614) will be available in 40 countries around the globe. This is a significant step by the ex-Huawei brand to regain market share.
Honor was Huawei’s flagship smartphone brand. It was sold off in DecemberTo a group of buyers that includes funds from Shenzhen’s home city government.
In 2019 and 2020, Huawei was subject to U.S. Sanctions. This cut Huawei’s access to important technology. Google’s Android operating systemApps similar to these as well as critical chips This is the best. crippled Huawei’s smartphone business
Huawei has sold its Honor brand to save it. Honor isn’t currently under U.S. sanctions. The latest Honor smartphone runs Android, with Google Apps and Qualcomm Snapdragon 778G chips. Honor 50 has also a 6-inch display and a 4-camera setup at the back.
Huawei used Honor as its budget brand, but the company now wants to expand into the premium market. Honor 50 launched in China this year.
Honor has gained some market share back in China after the spinoff. In August, Honor’s market share stood at 15% in China, making it the third-largest smartphone player in the country — the first time it has held that position in a year, according to Counterpoint Research.
Its market share grew to 3.7% globally in August from 1.5% in February. However, this was mostly due to China’s gains.
Honor will compete with other Chinese counterparts on the international market, including XiaomiIt has also managed to regain some market share from Huawei.
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