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Australia plans to make Google offer alternative search engines on smartphones -Breaking

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© Reuters.

SYDNEY, (Reuters) – An Australian regulator stated that it would like Google to install a choice screen on phones so people can choose another search engine if necessary. This is a move towards challenging Alphabet’s (NASDAQ:) Inc dominance in the search market.

According to a report by the Australian Competition and Consumer Commission on Thursday, they also want to restrict Google’s ability pay Apple Inc (NASDAQ 🙂 to make its search engine the default option for the smartphones maker’s phones.

These measures would bring Australia in line with Europe. Google has made it mandatory to provide a variety of search engines on Android phones that run the Android operating system. Google holds 94% of Australia’s search engine market. It makes its money selling ads.

Rod Sims (ACCC Chair) stated in a statement that Google’s dominant position and ability to finance arrangements for it to become the default search engine on most devices as well as other ways through which consumers access search such a browser is detrimental to competition and consumers.

Google pays billions each year to place these keywords, which shows just how valuable Google’s default search engine model is.

This search engine report is part of an ACCC-wide examination of internet giants that led to the creation of laws in this year making Google and other social media platforms. Facebook Inc (NASDAQ: ) Pay media companies for their content.

Google spokesmen said that the company is currently reviewing the report, and looking forward to discussing the matter with ACCC officials and the government.

According to the spokesperson, Android allows users to customize their phone from apps that they have downloaded to default services.

ACCC indicated that the ACCC would make these potential measures available to industry for consultation by 2022.

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