(Reuters) – Shares of Bed Bath & Beyond Inc On Wednesday, (NASDAQ:), rose 33% as retail investors rediscovered the stock’s shortfall through news of a Kroger tie-up and an accelerated share purchaseback plan.

Home products manufacturer was tied to the phenomenon of meme stocks this year. This is where investors coordinated on online message boards like Reddit, Stocktwits to spark eye-popping rallies within certain shares. It cost short sellers billions.

Stocks would reach their highest point in five months if gains are sustained.

About 29% of Bed Bath & Beyond free float is shorted, according to financial analytics firm Ortex. Due to the high level of short interest and the surge in shares, it is ripe to be squeezed. Investors betting against the company will have to abandon their losses to stop the slide.

AMC Entertainment and GameStop were also big retailers, adding 17% to 10% and 17% respectively. Meanwhile, Koss Corp (NYSE 🙂 was up 8% and BlackBerry (NYSE 🙂 was up 7%.

Stocks that are extremely scarce, Avis Budget (NASDAQ):, doubled its value to $357.17 Tuesday after strong results but fell 16%

AMC, Workhorse, Bed Bath & Beyond and Avis were among the most touted stocks on Stocktwits.

The appetite for retail investors is rising after October’s subdued performance, according to Vanda Research analysts (NASDAQ Research), in a Wednesday weekly note.

Bed Bath & Beyond on Tuesday announced it would speed up its $1 billion share buyback program, saying it would complete it by the end of 2021, two years ahead of schedule. Kroger will also be partnering the company to offer its home and baby products on their website.

In a client note, Telsey Advisory Group analysts stated that the investors should react positively to these announcements. They especially need to be aware of the possibility for reducing share count by 15% and increasing 2022 EPS.