Allbirds Shoes hopes to appeal investors who prefer companies that place an emphasis on sustainability when it opens its initial public offering.

Under the ticker symbol “BIRD,” the company is known for making eco-friendly slip-ons and wool sneakers.

“We did get exposure to a lot more pockets of capital as a result of the fact that people saw the genuine and authentic leadership that we’re putting forward on ESG,” co-founder and co-CEO Joey Zwillinger said in an interview on CNBC’s “Squawk Box.”“I think the main reason the demand was so high is that investors were attracted to the chance to invest their capital in order to make better outcomes for the world.

Allbirds reported Tuesday it has raised over $300million after it priced the high-end of its IPO. The company priced 22 million shares at $15 per share. after marketing 19.2 million shares priced between $12 and $14

You can find the listing below the public debut of eyeglasses maker Warby ParkerIPO for outdoor goods sellers Solo BrandsFashion rental platforms and the other Rent the RunwayIt is. This adds to the growing number of venture-backed, trendy retailers that test investors’ willingness to invest on Wall Street.

Zwillinger responded that it was a combination of internet-savvy and traditional retailers. As of this summer, Allbirds had only 27 brick-and mortar locations. However, it plans to increase that number in the future.

It’s difficult. He said that his business was in creating shoes, selling them to customers, and providing great experiences. “The financial aspect, we’ll allow the investors to drive the way.”

Allbirds hopes to capitalize on the increase in demand for comfortable, but also sustainable, products, particularly among young shoppers. It recently launched an activewear line, expanding its product assortment beyond its popular wool sneakers. They also offer socks and other accessories.

However, the company is yet to make a profit which may worry potential investors.

Allbirds lost $14.5million in net in 2019, and that figure grew to $24.9 million in 2020. according to documents filed with the Securities and Exchange Commission

It expects to report a net loss between $15 million-$18 million in the three months ending Sept. 30 compared to a $7 million loss a year ago.

Zwillinger explained that before the pandemic, Zwillinger had already said that we were on the right track and very close to breaking even. “So we can see this as something within our reach, and we see an extremely clear and immediate path. Otherwise we wouldn’t go public.”

Allbirds’ offering is underwritten by Morgan Stanley, J.P. Morgan, and BofA Securities.

The story is still in development. Keep checking back for more updates.