Braves-Astros Game 6 draws 14.3 million
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After hitting a single home run against Houston Astros, Freddie Freeman #5 from the Atlanta Braves celebrated with Joc Pederson #22.
Getty Images| Getty Images
Atlanta Braves won the World Series for the first time in 20+ years. This helped Major League Baseball to recover their top event.
For the six games against the Houston Astros, the 2021 World Series attracted an average of 11.75 million viewers on Fox Sports. Up from 14.7 million viewers for the first six games, 14.3million total viewers watched the final match of series. 12.6 million viewersFor Game 6 in the 2020 World Series. Fox Sports stated that Game 6 attracted 13.9 Million viewers only on television.
The Braves beat Astros 7-0 on TuesdayTheir first World Series win since 1995. Jorge Soler of the Braves won the World Series MVP. He finished the series with six RBIs and three home runs. His batting average was.300.
These ratings represent a substantial rebound on last year’s World Series. It capped an otherwise short season that was marred by the Covid-19 pandemic and led to the Los Angeles Dodgers winning their first title since 1988. The six-game series attracted 9.7 million viewers on average and only 1.3 million viewers. 9.1 million viewers for Game 1 on TV — the least-watched World Series game ever.
For Game 7, between Washington Nationals and Astros, the 2019 World Series was viewed by 23 million people. On average, 13 million viewers watched. According to Fox, the Game 7 helped Fox earn over $400 million annually in total advertising revenue. AdAge
On average, the five-game 2018 World Series between Red Sox and Dodgers attracted around 14 million viewers. The Astros’ win over the Dodgers in 2017 World Series attracted 18.9 million viewers for seven games.
The 2018 World Series marks the end of Fox’s $4.2 billion deal with MLB. It was renewed by the network in 2018, for an estimated $5.1billion, and runs until the 2028 season.
Brian Snitker #43, Atlanta Braves Manager, raises the Commissioner’s Trophy following Game Six’s 7-0 win against Houston Astros to claim the 2021 World Series. This was in Houston, Texas, on November 02/2021.
Bob Levey | Getty Images Sport | Getty Images
World Series Ad Trends
EDO Search Analytics noted that EDO’s World Series ads featured a machine for exercising.
Tonal is a San Francisco fitness business featuredLeBron James is a NBA star and was featured in an ad for Tonal’s $3,000 weight-lifting machine. EDO stated that Tonal was ranked at 111,000 on Google searches after the commercials were aired.
EDO utilizes search engagement software for measuring online brand search activity in minutes after TV advertisements air. CNBC reported that the company had provided this information to advertisers. WalmartThe top searched keywords were TikTok and “House of Gucci”, which are both upcoming movies.
EDO reports that advertisers spent over $156 million on the 2021 World Series.
MediaRadar, an ad firm, projected that 284 companies would be advertised in the 2021 World Series, as opposed to the 313 last year.
MediaRadar aggregates data from advertisers across multiple media channels. This includes TV, online and radio. According to the company, Geico and Indeed were among the top spenders for 2021 MLB Championship ads. GooglePixel, TikTok, & Dell
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