‘FarmVille’ creator Zynga’s bookings get a lift from mobile gaming demand -Breaking
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(Reuters) – Zynga Inc (NASDAQ) Inc beat Wall Street estimates on Monday for quarterly net bookings, fueled by the demand for FarmVille’s popular franchise and Rollic’s contribution as a mobile game developer.
Refinitiv data shows that net bookings rose by 6% to $668million in the third-quarter, surpassing analysts’ estimate of $666million.
Zynga stated that FarmVille 3 is off on a good start, but forecasted net bookings for the current quarter of $715m, in comparison to estimates of $715.4m.
Frank Gibeau, chief executive officer of the company, stated that it is adopting a “little more conservative stance” regarding the performance of its advertising business in the fourth quarter.
Apple Inc (NASDAQ) has recently made privacy changes to its operating systems that makes it difficult for third-play applications to track iPhone users without consent. This warning was issued by several social media companies, including Meta Platforms Inc, parent of Facebook. Snap Inc (NYSE:
Zynga was a successful acquirer. To bring in advertising, Zynga bought Chartboost, a mobile game ad platform. The company also purchased Peak, Rollic, Echtra Games.
The company has been declared a pandemic victor and is now facing increased competition from gamers due to COVID-19 vaccines and the relaxation of restrictions.
People have moved on from the safety of their home to seek out work, education and opportunities. “We’ve seen a decrease in Daily Active Users” (DAUs). Gibeau stated that there has been a decline in games demand compared to peak COVID quarters.
To $704.7 millions, total revenues rose by 40%
Zynga’s quarterly net loss was $41.7million, or 4c per share. This is down from $122.2million, which was 11c per share a year ago.
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