Today, mixi Inc. announced that it will launch NFT experiences across Japan using Flow. Flow is a next-generation Blockchain designed for easy-to-use consumer applications. Dapper Labs in Japan and Flow confirmed that the market leader will be moving to Flow.

Japanese media powerhouse Mixi selects Flow blockchain in launch of new games/NFTs (CNW Group/Dapper Labs, Inc.

Mixi are well-known for providing entertainment and sports options, including the popular mobile game Monster Strike. With more than $9B in revenue since 2013, their latest release TIPSTAR (a sports betting platform), mixi now uses blockchain to change the way that its customers interact with their digital content.

Mixi has a reputation for being one of Japan’s most innovative businesses. They have a proven track record of being the best on the market with new technology platforms. This allows them to bring some of Japan’s most popular digital entertainment and sports experiences.
Roham Gharegozlou is the CEO of Dapper Labs.

We are excited that mixi has chosen Flow to help them bring their NFT strategy to fruition. They continue to lead on innovative platforms. We’re excited to partner with mixi for what we consider a massive opportunity and exciting journey ahead.
Through the partnership, mixi will develop innovative new products that will live on Flow while leveraging the Dapper Labs team’s operational know-how and development support. Dapper Labs, which has created the NFT standard ERC-721 is behind CryptoKitties, and NBA Top Shot. These products are the most successful in the NFT market, with cumulative sales of over 800 million dollars.

“NBA Top Shot On Flow is the first NFT collectible that encourages consumer adoption. It can also be traded on large scale.”
Koki Kimura is the President and Representative Director for mixi.

“Dapper Labs’ creativity and usability is almost inspiring envy. They are already a prominent presence in the U.S. sports industry. Through the transformation of a wide range of sports and entertainment content into digital assets we want to harness that energy for Japan’s NFT markets.
Mixi is a social networking platform that offers superior communications services to friends and families, including the Monster Strike smartphone game and mixi. mixi has focused on business growth in the next-gen entertainment and sports industries in order to pursue the medium-term policy adopted last year of “enriching global communication through the combination of entertainment with technology”. TIPSTAR, which is a social betting platform for sports, was its latest notable release.

FinancialNewsMedia.

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