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Naomi Osaka-backed Sweetgreen targets up to $2.7 billion valuation in IPO -Breaking

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© Reuters. FILE PHOTO: Naomi Osaka, Japan, celebrates her victory against Jennifer Brady, U.S.

(Reuters] – Sweetgreen Inc., backed by Naomi Osaka from tennis, said Tuesday it wanted a valuation in excess of $2.7 billion for its US initial public offering.

Los Angeles-based firm plans to sell 12.5 millions shares at $23 to $25 per share, with a goal to reach $312.5million.

Investor attention has been drawn to plant-based foods companies in recent years as people increasingly prefer healthy, sustainable food.

The majority of demand comes from millennials, generation Z customers who want to buy sustainable and healthy products.

Media reports claim that the company is valued at $1.8 million after it raised capital earlier in the year. T.Rowe Price and Lone Pine Capital are some of its investors.

Sweetgreen was established in 2007 and is expected to be listed on the New York Stock Exchange as the ticker symbol “SG”.

Goldman Sachs (NYSE:), J.P. Morgan, Morgan Stanley (NYSE:) and Allen & Company are among the underwriters for the offering.

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