TwitterBlue launched Tuesday its subscription services to users in New Zealand and the U.S.

Social media firm has tested the subscription product. Australian and Canadian users since JuneThe feature was available for U.S. users before Tuesday. Twitter Blue will cost $2.99 per month for iOS, Android, and web users according to the company.

This subscription includes exclusive features for Twitter users like the ability of undoing a tweet and customizing the Twitter icon. The launch of Twitter Blue in the United States comes with a major enhancement: you can access ad-free articles on more than 300 U.S. news websites like The Washington Post and Rolling Stone as well as Insider. CNBC was informed by a Twitter spokesperson that the access doesn’t cover paywalled articles.

Twitter Blue is an initiative to diversify the company’s revenue streams. Twitter estimates that advertising makes up 89% of its revenue. third-quarter earnings reportThis is. The social media company set goals earlier this year to reach 315 million monetizable daily active users by the end of 2023 and double its annual revenue to $7.5 billion by the end of 2023.

Twitter will pay some of its subscribers to selected news sites according to what they read. Twitter Blue subscribers will be able to see how their reading habits have impacted them through transparency that displays the amount of money they spent on news sites.

Tony Haile, Twitter’s senior director for product said Monday that his goal was to see each site make half the amount they earn serving ads to people. Twitter understands that great journalism requires an ecosystem of people. Blue will help to create a better web for both subscribers and journalists.

Twitter Blue also got two features Tuesday: the ability to upload up to 10 minute videos. It’s more than double the limit for regular Twitter users, which is two minutes and 20 second. Twitter Blue users can also pin the most important DM conversations at the top of their email inboxes. This makes them more easily searchable.

Sara Beykpour (Twitter senior director of product), stated that the subscription has a number of features which she believes will resonate with power users.

Twitter Blue declined to reveal how many people have signed up for the service since June, when it was available to Australian and Canadian users.