Visa’s head of crypto Cuy Sheffield said that investing in cryptocurrency has become a lot cooler thanks to an influx of creative types drawn in by the booming NFT sector.

Sheffield spoke on the first day of Singapore Fintech Festival, Nov. 8. He said that a “whole new class” of mainstream users are flocking to crypto and that NFTs ar attracting people with a broad range of interests such as Music, art, and culture who are “setting up crypto wallets in waves.”