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General Mills considers $3 billion sale of Progresso, Helper brands

by Mike Robinson

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© Reuters. FILE PHOTO – Cans of Progresso seen in the Safeway Store, Wheaton, Maryland on February 13, 2015. REUTERS/Gary Cameron

(Reuters) – General Mills Bloomberg reported that Inc (NYSE 🙂 might sell its soup brand Progresso, and Ready-to-Eat Meals label Helper, for $3 billion. Bloomberg quoted people who were familiar with the matter.

Cheerios is working closely with Goldman Sachs Group Inc (NYSE:) for the potential sale, which also includes some of its smaller brands, the report said https://www.bloomberg.com/news/articles/2021-11-11/general-mills-is-said-to-weigh-sale-of-progresso-helper-brands?sref=SCAzRb9t.

General Mills did not comment.

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