With NFT gaming company, nonfungible tokens continue to disrupt mainstream entertainment. Animoca Brands partnering with Korean record label, talent agency and music production company, Cube Entertainment, to build a “K-pop music metaverse.”

Announced on Nov. 15, the partnership will see Animoca and Cube work together to create multimedia NFTs celebrating popular actors and K-pop musicians on Cube’s roster. NFTs can include images like artist portraits or album art and digital sound sources, such as full-length records.