By Gertrude Chavez-Dreyfuss

NEW YORK (Reuters), – American Airlines and Winding Tree have announced a partnership. This will give corporate buyers access directly to U.S. Airlines’ flight data without any intermediaries.

Winding Tree is an Ethereum-based, decentralized travel marketplace. It was founded in 2017.

Travel agents and corporate bookers receive data about flights and rooms via global distribution systems (GDS), like Amadeus and Sabre (NASDAQ):), that use real-time inventor technology.

Winding Tree’s platform allows companies such as airlines or hotel operators to make available their inventory and send it directly to customers.

American managing director of digital and distribution Neil Geurin stated, “We are always searching for innovative ways for our customers to have access to American content in the most convenient way for them.”

Winding Tree, in partnership with American Airlines, will offer a structure for American to work with corporate buyers on leisure bookings. It will have the ability to make unique deals directly with American Airlines.

Pedro Anderson (chief operating officer, and cofounder of Winding Tree) stated, “While marketplace connectivity may be general, blockchain assures that every relationship between seller and buyer is unique which allows personalized content pricing between both parties.”

American Airlines is joining Air Canada, which has a growing network of partners to help them leverage Winding Tree’s marketplace. This will allow them to interact more closely with customers.