The mainstream entertainment industry continues to be disrupted by nonfungible tokens (NFT). NFT Gaming firm is one example. Animoca Brands partnering with South Korean record label, talent agency and music production company Cube Entertainment to build a “K-pop music metaverse.”

Announced on Monday, the partnership will see Animoca and Cube work together to create multimedia NFTs celebrating popular actors and K-pop musicians on Cube’s roster. Images such as album art, artist portraits, and digital sound sources like full-length albums will be included in the NFTs.