LONDON, (Reuters) – Deliveroo received a positive response to the Deliveroo Hop dark store rapid grocery trial. It said that it will explore other partnerships with retailers who use this model.

Deliveroo stated in September that it had partnered with Morrisons British supermarket chain to provide 1,500-2,000 stock keeping units (SKUs) at a London site.

Will Shu, Chief Executive of Deliveroo Hop stated Wednesday that Deliveroo Hop had an average delivery time in the range of 11 minutes.

He said that the early numbers on frequency and retention, even though it has only been about two months old, were really encouraging. Therefore, we will be looking at more partnership opportunities with other grocers to expand our model.” Morgan Stanley European Technology, Media and Telecoms conference (NYSE:

Rapid grocery delivery is booming in London and other major cities in the last year, as companies such Weezy, Getir, Gorillas all struggle to fulfill orders.

Deliveroo began offering grocery delivery three years ago in partnership with Co-op. The model was where the retailer picked up and packed orders and Deliveroo delivered them within 20-25 minutes.

Since then, it has partnered with major retailers such as Waitrose, Morrisons Sainsbury’s, Sainsbury’s, and Aldi. Carrefour (PA:) In France, Italy, and Belgium

Shu however stated that the dark-store model is compelling because it offers better inventory accuracy and quicker delivery.

He stated, “We have had virtually no stock shortages or substitutions. This was what I consider the most important thing.”