The popularity of social media grew as people adopted the COVID 19 Pandemic lockdown protocol over the past 2 years. The average time spent on social media by an individual has set new records. Statista conducted an international survey of internet video viewers across select countries in August 2020 and found that 27.2 percent of them consumed over 10 hours per week.

Following the massive growth of platforms such as TikTok, Instagram, and Twitter (NYSE:), viral posts are creating trends across the globe, as creators find themselves “trending” in tens of countries for a single post, video, or picture. However, only a few of these content creators are able to reap the financial benefits of their work. Central platforms capture the bulk of the generated value.

Melon is a blockchain project that aims to make this change. It combines the power of NFTs and viral content so creators can earn direct from their work.

Viral content monetization is difficult with big data

The first NFTs launched in 2015. Until then, digital assets were limited to music and art. Profile pictures have been added recently. NFTs allow for a wider range of digital asset authentication, as they verify the ownership of assets on the blockchain. How would it be if you could verify the ownership of a bit of social media content, so that this asset can become tradeable as rare NFTs?

Melon, which will launch at the beginning of 2021 is aiming to create a new category of digital assets called viral NFTs. These are social posts that millions of people see and turn into limited edition, rare NFTs. Melon’s goal is to make viral content more valuable as an NFT.

Melon is launching an NFT platform for creators and fans that will allow them to harness the power of decentralized internet to make it more accessible to all. Melon allows any creator to make money from viral content on social media by turning it to NFTs. This is the owner of all the images and videos that were posted to the internet.

Melon’s platform now features over 100 influential social media users, as of November 2021. Omar Bolden (NFL superstar athlete), Don Benjamin (“Instagram influencer”), LianeV (famous creator on YouTube, Instagram and Tiktok), SwagboyQ (20 million TikTok subscribers), and many other top influencers are ready to launch NFTs through Melon. These top influencers have over 300 million social media followers, allowing them to connect with favorite creators through new channels.

Unlike other NFT platforms and marketplaces, creators on Melon are carefully handpicked to ensure “top quality content remains the priority, and to provide the best-curated experience for fans,” a statement from the team reads.

Melon will enable creators to own and control their content without the restrictions and controls of central companies. It also allows them to develop new ways to interact and monetize content in their way. Cross-chain asset transfers are possible through the platform, which allows users to seamlessly transact across multiple platforms.

Melon hopes to offer creators and followers a new NFT experience through bringing together viral social media content on one platform. The metaverse will open up to newbies by allowing creators and users to create digital assets which can then be traded on this distributed web.

It will be launching its $MELON native token soon, which is an ERC-20-standard token. The token can also be used to transact NFTs and it will allow for community involvement. Tokens will reduce fees for minting and transacting NFTs, give governance rights to their holders and provide membership status to Melon DAO (Decentralized Autonomous Organization), so users can own the platform.

According to Melon, the Melon team expects the first creator drop to be launched in December. The $MELON token will follow shortly.

The final words

Melon and other innovative platforms have emerged as leaders in a new creator economy. This is due to the rapid rise of social media. Big data companies will lose power, and decentralized platforms on the web will allow creators to directly transfer that power into their hands. The work of Melon and other pioneering web 3 players will ensure that future generations have a decentralized and more transparent experience. They can also take full control over their data and content.

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