Most of us have some knowledge of influencer marketing. We know what happens behind the scenes.

It is possible for entrepreneurs to make this assumption and question the effectiveness of an agency to influencer market. However, influencer marketing can be far more complicated than what we think.

It isn’t as easy as simply messaging influential people to influencer marketing. Some influencers are not in the cryptocurrency and blockchain industry. And even if they do have a target audience, it might not suit your NFT or token. Before you even begin outreach, you’d have to curate a list of influencers to approach and conduct research on their audiences, engagement rate, promotion tactics, and so on. The process can be time-consuming and may not be something an entrepreneur has the resources to complete. There is no way to be certain that an influencer will reply to your message, even if you contact them directly. Influence marketing has advanced to the point where most influencers will only reply to messages that are professionally curated by agencies.

Most entrepreneurs often wonder, what influencer campaigns work and what doesn’t? There are multiple ways to approach influencer marketing strategy, and it’s constantly changing on a month-to-month basis. Entrepreneurs don’t have enough experience in running campaigns over hundreds to be able to identify what worked well. Influencers will tell them what they should do. This can work to the advantage of an influencer, who is looking for a way to make a living and get as much work done as possible. The deliverables can be satisfied by a third party.

You would have to coordinate with the influencers to post deadlines and manage payments. For entrepreneurs, all of this might seem too taxing and difficult. This is why agencies that specialize in influencer marketing are so helpful.

Influencer marketing, as we have already explained, is more complicated and takes longer than most people realize. However, these agencies are there to help customers get the best possible results.

There are many types of influencer agencies depending on the sector. Crowdcreate for instance, is a marketer agency with extensive knowledge in crypto, blockchain, NFT, gaming, and other sectors. Instead of dealing with several industries, Crowdcreate has been able focus exclusively on the gaming sector over the past 6 years.

When it comes to influencer marketing, they have developed a long-standing relationship with crypto & NFT influencer agencies and thus, will be able to secure partnerships for clients with much more ease. Agency worked with Star Atlas (NYSE;), NFT-based gaming and one of their most popular campaigns. The agency achieved an influencer open rate over 50% and response rates of 11.19%. That is significantly higher than an influencer doing it all themselves. The agency was able to identify the most influential people for the campaign, and they also managed the promotion of Star Atlas on multiple social media platforms. In the end, Star Atlas’ token sale saw not only massive publicity but was oversubscribed, exceeding its funding goal.

In the world of crypto and blockchain, entrepreneurs often don’t have enough time or the ability to run influencer marketing campaigns. A company can manage everything from finding the right influencers, reaching them out and tracking their results to delivering those results. As the industry grows, even more, these sorts of crypto & NFT influencer agencies will become a part and parcel of the launch process and entrepreneurs and their projects will be all the better for it.