Audius Music streaming service, which is based in California, released a new feature that allowed artists and fans embed nonfungible tokens (NFT), on various blogs and social media platforms including Twitter (NYSE 🙂 and Discord.

The “embedded” functionality aims to improve fan engagement for musicians through NFT adoption and Web 3.0 integrations. The feature requires artists to connect their Audius account with Phantom wallet. Phantom wallet is a crypto wallet that revolves around this ecosystem. According to the company, this is done in an effort to make Solana NFTs more easily discoverable.