Assisting with the likes Nike (NYSE:), Adidas has entered the cryptocurrency industry. Adidas Originals (a sub-brand) of German sportswear apparel company Adidas has joined Coinbase (NASDAQ:).
Adidas Originals Tweeted;
We’ve partnered with @coinbase. It’s probably nothing.
— adidas Originals (@adidasoriginals) November 24, 2021
Adidas is a part of the booming Metaverse
Discussions in crypto are mostly centered on the metaverse concept. Although early theories suggest that Coinbase and Adidas may have a connection to payments, rumors about a second collaboration changed the public’s opinion.
Many now think that Adidas is following the same path as Nike, after reports about a partnership with the Sandbox. Interestingly, Sandbox even tweeted the following:
@adidasoriginals, nothing is impossible in Metaverse. What if we invite all of the original thinkers and do-ers to design our future together?https://t.co/xQrfAWHBky pic.twitter.com/fTCaqf6fho
— The Sandbox (@TheSandboxGame) November 22, 2021
While Adidas has refused to respond to a request for more information about the partnership, it tweeted “adiVerse, anyone?” two days prior. Coinbase is also focusing on the creation of an NFT market.
Adidas might harness the power of both platforms and look to NFTs to make a profit, or go further into cryptoverse to accept crypto payments and launch its own metaverse.
- Adidas is already behind its competitor, Nike, which has already revealed its metaverse dubbed ‘NIKELAND,’ also applying for patents with the U.S. Patent & Trademark Office
Why you should care
Metaverse technology is, without a doubt, one of most popular concepts and technologies because it can change the way we live, work and play in the future.
You can also join the crypto-verse
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