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How these entrepreneurs reinvented themselves


Jennifer Sutton, pictured with her children, quit her job this year to open Guest Haus Juicery & Matcha Bar in Park City, Utah.

Courtesy: Jennifer Sutton

Jennifer Sutton was exhausted.

The following are the Covid-19 pandemicHit, the 37 year-old marketing executive became a remote teacher for her young children. The pace of her job was becoming more difficult even after things settled at home and her children went back to school.

Her last straw was her first business trip after lockdown. She collapsed in her hotel room.

Sutton, who lives with her husband in Park City (Utah), said that she was “just like,” and couldn’t take it anymore. “I’m burnt, I’m tired.

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She added, “I don’t want to be this way with my families.”

She resigned in March and opened a juicery. Through high school and college, she had been in the hospitality business and always wanted to return.

Guest Haus Juicery & Matcha Bar opened in Park City in September and it has already grown beyond juices, offering salads and coffee and selling wholesale to local businesses.

Sutton stated that there have been many challenges, and stress is still a problem, but this is a different kind of stress.

It is as though I am really starting to see the next chapter in my life.

Jennifer Sutton

Owner of Guest Haus Juicery & Matcha Bar

According to her, this is the most happy I have been since my first year of college in New York.

Sutton said, “It feels as if, wow. I’ve really begun to hit on the next chapter here.” It’s a bit scary to let go of this part.

Sutton was one of many Americans to quit work this year as part of “The American Dream.”Great Resignation.” As they evaluate their lives, many of these people are looking to start their own business.

The startup boomThe booming economy of’s last year has not slowed down.

The U.S. Census Bureau estimates that about 4.3 Million new business applications were submitted in 2020. That’s almost 1 million more than the 2019 total. It is a trend that remains strong in 2019.

Many people believed it was a temporary blip that caused the disruption of life. [that]Some entrepreneurs took the initiative and created new businesses in order to fulfill their needs,” Luke Pardue (economist at Gusto payroll and benefits provider Gusto), who services small and mid-sized businesses.

“What we are seeing is that the trend in new business creation hasn’t fallen much.”

Some sectors have changed. He pointed out that transportation and warehouse have seen new growth as supply chain challenges arise.

Pardue stated that this means entrepreneurs have become more agile to address any economic needs.

It is not easy to be successful in business. The study found that 20% of all businesses fail within their first year. U.S. Bureau of Labor Statistics.

Isaac Medeiros quit his job in January, to open MiniKatana.

Courtesy: Isaac Medeiros

Isaac Medeiros hopes that he’s not one of them. His side-business was selling small Japanese swords (called katanas) out of his Los Angeles apartment.

He was a 24-year old digital marketer at the time. But he said that he had grown frustrated in his job. Following the resignation of the chief market officer, he became the sole marketing manager at the company. He felt like he wasn’t receiving fair compensation.

“I didn’t feel appreciated,” Medeiros said.

He was fortunate that his company grew rapidly and so he left his job in January. According to him, his monthly sales average about $400,000 per month. He has expanded MiniKatana and also sells full-sized and foam swords, as well as keychains — all marketed online through social media.