Stock Groups

Sustainability is on the wish list this holiday season


SustainAble Home Goods offers a variety of eco-conscious items online, as well as cloth wrapping that can easily be reused.

Source: SustainAble Home Goods

Children might wake up Christmas morning looking for more handmade gifts than wrapping paper.

Accenture surveyed 1,515 U.S. shoppers in August to find out their holiday plans. According to the survey, one in three of them said they planned to get rid of traditional wrapping paper this year for environment reasons.

Accenture has found that nearly a quarter are now planning to purchase materials or other ingredients in order to make their own handmade gifts for the holidays. And 37% of people say they’re likely going to be shopping in secondhand channels such as thrift stores this holiday season — for others and for themselves. This metric rose to 50% among shoppers younger than 40.

Jill Standish (Lead of Accenture’s Global Retail Practice) stated, “It’s a sustainable holiday.” People are now more informed than ever.

Standish stated that many families are now in a different mindset when it comes to decorating and gifting after spending so much time at their homes since March 2020.

It will be less about a materialistic holiday, and more about a human one,” she stated. People are now more conscious of the complexity of supply chains and more concerned about the environmental impact.

Accenture’s holiday survey found that 70% of respondents plan to donate this holiday season. This is a sign of a “generosity in spirit,” she said. People are declaring, “I am going to open my wallet.” Standish stated that the way they spend it and on what they use it is very different.

“The Rise of the Conscious Consumer”

SustainAble Home Goods, a purveyor of eco-conscious gifts and decorations, has an “ethical gifts” section on its website this year — offering items such as vintage glasses, loose leaf tea blends and handmade candles, among other goods. Small business owner said that it had seen an increase in its sales since the pandemic. This was due to increased shoppers finding sustainable brands on the website.

LaToya Ticciarone is the founder and CEO of SustainAble Home Goods. “It’s been going on for a while, and we’ve been talking to people about it — that they need to pay attention to this group that’s coming up. It’s the future of retail, I believe.

People want to see more value in the products they buy, so they are more conscious of their choices. Covid was able to accelerate that,” she said.

Continue reading Etsy, searches for environmentally and eco-friendly items are up 28% so far this year compared with the prior year, according to spokeswoman Lily Cohen. Cohen stated that in six months searches for sustainable, eco-friendly and biodegradable gifts on Etsy have increased 48% over the previous year.

Continue reading PinterestAccording to Azizza Brinson, the number of people searching for sustainable Christmas decorations increased by 50% last month compared to October 2017. Brinson also said that sustainable gift ideas were sought by 33% more people than a year before.

Greg Petro (First Insight CEO, founder) said that the pandemic served as an acceleration for sustainability trends.

Petro explained that everyone was at home, receiving parcels every day. “I think the inflection points has changed almost all consumer groups’ mindsets.”

Reusing gift wrap

First Insight discovered that 39% believe sustainable packaging is important for shopping. This was an increase of 28% from 2019. In July, 1,122 people were surveyed by the Baker Retailing Center of the University of Pennsylvania.

In order to help Etsy sellers make sustainable packaging easier, the company joined forces with EcoEnclose. You can purchase its packaging using recycled materials or responsibly sourced papers.

SustainAble offers customers the option to cut old blankets, or any other fabric. You can also purchase Japanese-style cloth from SustainAble’s website to help you bundle your gifts, and then reuse it later.

Tucciarone stated, “When you gift it to someone, you can tell that person to wrap it for them, and then you can pass it down to the next person.” “We are trying to make this more accessible.”

She said that more people consider sustainable gifts as gifts. We have used all our reusable utensils and people love them.

Mike Robinson
Mike covers the financial, utilities and biotechnology sectors for Street Register. He has been writing about investment and personal finance topics for almost 12 years. Mike has an MBA in Finance from Wake Forest University.