AmazonThe company announced Tuesday that record-breaking sales were recorded during Tuesday’s post-Thanksgiving rush. It provides a bright outlook in a period of holiday shopping which has been uneventful for the industry.

a blog postAmazon stated that home goods, toys, and apparel were the most popular categories during the time period between Black Friday and Cyber Monday. These were the most popular purchases AppleAirPods and Fire TV Sticks are available as well as the Revlon One Step Hair Dryer.

Amazon has not disclosed sales numbers for two of its most popular shopping days. They are usually the busiest during holidays. Investors and analysts will need to wait until Amazon releases its fourth quarter results in January or February to get a better picture of this shopping season.

U.S. customers spent $10.7 billionData from Adobe Analytics shows that Cyber Monday sales fell 1.4% from last year, which is a decrease of 1.4% from the previous year. Black Friday online sales fell slightly below last year’s total. with retailers recordingAdobe claims sales in excess of $8.9 billion

According to Sensormatic Solutions preliminary data, while physical store sales rose significantly from the previous year when there was the pandemic, they saw a 28% drop in traffic compared to 2019.

Amazon’s vast marketplace, next day delivery options, and affordable pricing continue to drive growth regardless of macro conditions. According to data from, Amazon captured 17.7% this year in Black Friday dollars. NumeratorMore than any other retailer.

Amazon stated Tuesday that its prices were lower than those of competitors by an average 14%. Profitero’s data cited Amazon as the source. It’s partially because the discounts offered by other retailers aren’t as generous. Adobe reports that electronics prices were 12% lower on Cyber Monday than they were 27% one year ago.

Adobe anticipates that the holiday season will see record sales despite the slow start. Americans spend more over the holidays than they do in the first four days.

Also, retailers opted for holiday sales to be launched well before Black Friday. Amazon is the example. the deals started in October. Many shoppers started buying presents early in the year because they were concerned about supply and delay.

Amazon said it took extra measuresYou can prepare yourself for the rush by directing your goods to various shipping ports, and selecting more expensive routes to transport items to areas where stocks are low.

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