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Cyber Monday online sales drop 1.4% from last year to $10.7 billion, falling for the first time ever

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According to Adobe Analytics data, Monday’s online spending by consumers was $10.7 billion. This represents a decrease of 1.4% from the previous year.

Adobe’s latest tally this year marks the first time Adobe has recorded a decrease in major shopping day spending. Adobe began reporting on ecommerce in 2012 and now analyzes over 1 trillion visits to online retailers’ sites.

Last Cyber Monday retailers rang up $10.8 billionThe web sales grew as people were more likely to stay home than shop in stores, due to the continuing coronavirus epidemic. The United States saw a record number of e-commerce transactions on this day.

This is similar to what happened on Black Friday last year. It appears that shoppers spread their dollars over more days, rather than trying to squeeze their shopping into Cyber Week. The retailers have also encouraged this behavior. including e-commerce behemoth AmazonSince October, they have promoted Black Friday-style deals.

Black Friday was a big day for online retailers. down from the record of about $9 billion spent on the Friday after Thanksgiving a year earlierAdobe stated that it was. On Thanksgiving Day, internet users spent $5.1 trillion, a flat figure compared to the previous year.

The key shopping days were less crowded this year than they were in pre-pandemic years. This was because retailers offered less reason for shoppers to queue up at the malls until the early hours of the morning. Black Friday saw a 47.5% increase in shoppers compared to last year. year-ago levelsHowever, it was not yet down 28.3% versus 2019Sensormatic Solutions separate data indicates that the average is 5. There are many retailers including WalmartAnd TargetThey also closed their doors for Thanksgiving this year.

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