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Omicron fears could shift holiday spending to retail goods, NRF says

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Black Friday Sales begin in Simpsonville at The Outlet Shoppes of the Bluegrass on November 26, 2021.

Reuters| Reuters

During peak Thanksgiving weekend shopping, Americans purchased gifts. the discovery of the omicron variantThis story made national headlines, and it prompted public health officials to take action.

Matt Shay of the National Retail Federation stated Tuesday that Covid-19’s variant might change spending patterns and allow more money to be directed towards electronics, toys, and other products, instead of movies and vacations.

He said that variants can have a significant impact on the economy. People shift their behavior from the experience and invest more in the good side of economic.

Sales for the holidays are anticipated to be grow to an all-time highAccording to the National Retail Federation, this represents an 8.5%-10.5% increase in sales between November and December of $843.4 billion to $859 billion. Tuesday’s forecast by the trade group was affirmed.

Experience-based gifts — such as travel vouchers, restaurant gift cards and spa days — are expected to make a comebackThis year, more Americans are comfortable going out on their own again.

Accenture conducted a survey among 1,500 consumers across the United States in August and found that 43% said they planned to spend on holiday gifts and experiences. This trend was even more evident among the younger generation, as 53% of millennials, and 50% of Gen Z, said they planned to spend money on experiences.

Shay stated that the trade group is confident in consumers’ willingness to spend, regardless of the change. The pandemic backdrop will look very different in the holidays season because more Americans are fully vaccinated.

He stated that “we think there is a reason for us to be alert, to use the same protocols we’ve been following about safety practices and getting vaccinated,” but not to panic.

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