There have been many tech stories in the last year: NFTs, blockchain and green energy that polarized people and gave them a lot of energy for 2021. But one news item caught the mainstream’s attention, and for a very good reason. To better reflect its goal to create the metaverse, social media company Facebook (NASDAQ:), changed its name from Meta to Meta. Everyone, including Mark Zuckerberg and Fortnite players, started talking about the metaverse. It’s on people’s lips and, importantly, on investors’ radars.

But the grandiose vision conveyed in Meta’s PR material is further away from reality than they’d care to admit. And even if it wasn’t, does the mainstream care? For starters, most people aren’t in the position to fork out hundreds or thousands of dollars on Virtual Reality (VR) headwear to immerse themselves in this new digital universe. And for those willing to make that leap, what they’ll find on the other side is, for the most part, underdeveloped and clunky. But what if there was another, much more accessible way to dive into the metaverse—a way that could fit in your hand or pocket?

Augmented Reality is now available in over one billion phones. Many of these smartphones have the ability to display AR, and many people are well-versed with its operation. Pokémon Go and Instagram face filters showed us how simple and effective AR applications can be. While tech companies with billions of dollars were busy building the next Google Glass (NASDAQ:) Glass version, a small company based on blockchain has come up with its own innovative solution to bring the metaverse to all. Hololoot, which they call themselves, describes them as

being the world’s first AR NFT generator and metaverse built for widespread adoption.

According to their team, the Hololoot application allows users to browse through their marketplace, select any NFT-based 3D model found there and bring them into the real world through users’ smartphones. They’re supported by Enjin, one of the biggest names in NFTs, and have a growing list of backers and partners with reputations for picking the next big thing.

AR Interface for the Decentralized Future

AR assets can be viewed by anyone. Users are able to add, transform and modify 3D assets with no specialized knowledge. It is possible because the protocol has been decentralized. This is in contrast to many other products that need backend approval just for uploading assets. This means that Hololoot is “self-service”, leaving users free to create AR models, mint them as NFTs and then trade them on Hololoot’s open marketplace. The Web3 philosophy of user autonomy is the basis for this decentralized solution. This means that you have complete control over your data.

Hololoot demonstrates compelling examples of the many uses this technology can be used for. Online shopping is the first. The metaverse can be combined with NFTs tied to real-life items using applications like Hololoot. One could imagine a scenario where you are looking at a Gucci bag and a stunning duffel bag as you walk into the digital Gucci shop. You can view and purchase the Augmented Reality high-resolution asset and the corresponding physical items through the app.

Hololoot is excited about the Play-to Earn (P2E), gaming segment. P2E is deeply rooted in NFTs and crypto tokenization. It allows gamers to make real money from their in-game grinding. You can trade items that are tied to NFTs or convert in-game currency into other crypto assets, or fiat currencies. Hololoot allows gamers to bring their game assets to the real world. They can even share a photo with them on social media. Hololoot AR transforms your living space into a virtual trophy room. This makes it easier to show off valuable loot.

Hololoot also has several AR features that allow users to use location-based AR. Anchor Points is one of those features. It allows you to save the location and share it across the internet. This means you can have AR assets in your home and let your friends use them to explore the AR asset. These location-based experiences also have commercial potential. Brands can create public displays wherever customers want them to, and the public can change with one tap. With these features, it’s easy to imagine a massive spaceship landing in a city center to promote an upcoming movie or game, and with Hololoot everyone can share in the experience.

Hololoot’s crypto token, HOL

Hololoot’s distributed nature, as well as the non-fungible and fungible tokens it uses to support it, makes all the above features possible. HOL serves as the AAA-pass, allowing users to take advantage of all that the protocol offers. The premium features and services offered by HOL include marketplace discounts and access to NFT drops. In addition, users can earn APY from tokens as well winning limited-edition NFTs via a process called “staking”.

Hololoot intends to host a public token sales between December 10-12 followed by an open listing. They’re coordinating with three reputable launchpads—Seedify, Synapse and Enjinstarter—to ensure things go off without a hitch.

Expanding the reach of NFTs, and the metaverse

NFTs, and the metaverse seem to be here to stay. As it stands, these technologies seem too far away from ordinary people. They provide easy access to both connect and understand.

Hololoot’s AR NFTs do exactly that. By making NFTs seem real, and by enabling it through devices we all already have, they’re paving the way for NFTs and the metaverse to go mainstream. Hololoot has already set the tone for mass adoption, with tech titans betting heavily on it.

Disclaimer: The views and opinions expressed in this article are solely the author’s and do not necessarily reflect the views of CoinQuora. This article is not intended to be used as investment advice. CoinQuora advises its users to research cryptocurrency before making any investment.

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