BEIJING, (Reuters) – China’s highest consumer protection organization has issued a warning to Canada Goose Holdings Inc (NYSE:) Inc about “bullying” Chinese customers with its return policies. This comes just three months after the brand of winterwear was penalized for misleading advertising.

In recent days, the premium down jacket manufacturer was a popular topic in Chinese social media for its handling of a complaint from a customer requesting a refund on her 11400yuan purchase ($1,790.17) because she had experienced quality issues.

According to the account, which was virally shared online by her, she claimed that Canada Goose told her all its products in China retail outlets were non-refundable.

Global Times, a state-backed newspaper that cites Canada Goose later stated that Canada Goose denies that the company has a no refund policy. It also claims that its products in China are refundable under Chinese laws. Reuters reached out to the company for comments but they did not reply.

This hasn’t stopped people from criticizing the brand.

The government-backed China Consumer Association (CCA), posted an opinion piece on its website Thursday morning that stated, “No brand has any privileges before consumers.”

CCA stated, “If you don’t say what you mean, think of yourself as a brand and behave in a superior manner, bully customers and act arrogantly, discriminatoryly, and show superiority, then you will lose trust from consumers.”

Shanghai Consumer Council called representatives from the brand for talks Wednesday to present its China-specific refund policy.

Canada Goose was rescinded because of tension between China, Western countries and has prompted patriotism among some shoppers who have turned to local labels.

Canada Goose also received a 450,000 Yuan fine in September for misleading consumers with its advertisements.

($1 = 6.3681 renminbi)