In an announcement posted to its blog this week, Coinbase (NASDAQ:) has launched a “Share” feature on its exchange app that allows you to share select information regarding your crypto portfolio. The only information options that a user can publicly disclose are price changes, portfolio allocations, education resources on the site, or information about crypto assets that are available to trade on that platform – not your actual account balances.

The largest U.S.-based cryptocurrency exchange believes that this “self-sharing” can empower retail investors to become more engaged with other members of the crypto-community to spur mutual learning. This seems to also be an opportunity to engage non-crypto family members and friends to encourage adoption of blockchain technology.

Coinbase stated in a blog post that it wanted to make information sharing easier and more secure for those who use its app. According to Coinbase, individuals only need to tap on the “Share” button – pictured below – in the Coinbase app on any asset price page or your portfolio page. These pages can be shared with your private network and on social networks.

It’s worth repeating that the feature is configured to only share price action, information about the digital assets available on the exchange, and your portfolio asset percentages – not your portfolio balance. To reverse the setting, you would go back to your portfolio, select “Share” and toggle to Private.

To The Flipside

• I honestly don’t understand the rationale for this feature, but Coinbase must have some market research to support it.
• The only thing I can think of would be that millennials and Gen Z tend to “overshare” via Telegram, Instagram, and TikTok – it’s possible those young users might like this “Share” feature.

What are the reasons to care?

It’s a best practice to keep your investment amounts and allocations to yourself. Providing these details publically can attract unwanted attention from your family. Don’t let arrogant asset “flexing” result in a ransom abduction of a loved one.

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