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Beyond Meat taps Tyson Foods veterans as it prepares for fast-food growth next year


Available for purchase are boxes of Beyond Meat plant based burger patties.

Paul Yeung | Bloomberg via Getty Images

Beyond MeatHas hired two industry veterans. Tyson FoodsIt is looking for executives to fill its positions in preparation for major launches next year.

Doug Ramsey will take over the position of chief operating officer. His three-decade tenure at Tyson included overseeing the poultry business. McDonald’s businesses. Beyond will profit from his knowledge of fast-food chains. signed a three-year global deal with McDonald’s earlier this year. Beyond is also a partner with Taco Bell’s owner Yum Brands PepsiCo.

Sanjay Shah was the former COO of Beyond. After less than two year in this role, Shah left for Gopuff in September. Shah’s experience included at Tesla AmazonHowever, there are no beverage or food companies.

Shah’s successor will also be replaced by Bernie Adcock who will assume the role of chief supply chain officer at Beyond. Adcock reports to Ramsey. His experience at Tyson was more than thirty years. He specialized in operations and supply-chain management.

“[Ramsey and Adcock]Ethan Brown, Beyond Meat CEO and founder of Beyond Meat spoke in an interview. He said that they understand more than most people the huge-scale production process for protein at a price structure that is affordable by everyday consumers.

Growth on the table

“Everything that we have, whether it’s with McDonald’s or Yum or with PepsiCo has been successful, but there’s a lot of growth to be had and we need the most operational and supply-chain capabilities to ensure we can serve our customers and provide the highest quality service,” he said.

Beyond and Tyson share a rich history. Tyson invested in Beyond before its initial public offering. sold its stakeIt was getting ready to offer its own range of meat substitutes.

On Tuesday, shares of Beyond were up nearly 6 percent at $71.25. Stock has lost 43% in the past year to $71.25, bringing its market value to $4.5 billion.

Stock investors have been harsh on the stock because the slowing of grocery demand failed to compensate for the Covid pandemic’s impact on the foodservice business. According to FactSet data, short interest has doubled in July with 36% of shares being sold short.

In its most recent quarter,The company was also confronted with operational and supply chain problems that negatively impacted its sales. During those three months, U.S. revenues fell by 13.9% to $67.5 Million.

Brown feels more optimistic for next year. However, the company has not provided an estimate yet for 2022. Beyond expects net sales to be between $85 and $100 million for the fourth quarter. However, it is aware that its operations will still have challenges.

Brown stated, “I believe what we will see next year allows us to truly speak to consumers again given the number and potential excitement that these activities can create in the retail sector.”

PepsiCo and McDonald’s launch new products

Sign promoting McDonald’s “PLT” burger, which is made with Beyond Meat-based patties at 28 locations across London, Ontario Canada, October 2, 2019.

Moe Doiron | Reuters

Inflation worries have hit both consumers and companies. This gives Beyond greater flexibility to pursue its price parity goal of underpricing animal meat rivals in at least one meat type by 2024. Brown stated. He said that beef prices have risen while Beyond is trying to reduce costs.

Brown stated, “Right now, we have the chance to go back in particular in the U.S., and create a more efficient production system.” He also said that “Overall the inflationary prices, as well as the pressures in the protein markets, will favor us.”

As the coronavirusBrown explained that although the company remains uncertain about the future of the Omicron variant, they are prepared for any challenges. They also plan to continue to increase their product offering and remain open-minded, Brown added. Over the past two years, the company introduced over a dozen new retail and foodservice products across the U.S. Pandemics ravaged the company’s business. It saw its retail sales rise as people stockpiled food items, and then it lost sales in its food service sector as many restaurants were closed.

“I believe that’s what we will do.” [in the face of pandemic-related challenges]He said that it was important to emphasize products we have already sold, as scaling during a pandemic can prove difficult and the introduction of new products may be more challenging.”

Mike Robinson
Mike covers the financial, utilities and biotechnology sectors for Street Register. He has been writing about investment and personal finance topics for almost 12 years. Mike has an MBA in Finance from Wake Forest University.