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YouTube stays on Roku devices as companies strike multi-year deal -Breaking

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© Reuters. FILEPHOTO: This illustration of September 15th, 2017, shows the YouTube app logo on a smartphone. REUTERS/Dado Ruvic/Illustration

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Paresh David

(Reuters). – YouTube Roku (NASDAQ:) Inc on Wednesday announced a multiyear pact that would end a long-running battle over anti-competitive conduct. It threatened to remove the largest video streaming site from tens to millions of television devices.

The companies announced on Twitter that they had reached an agreement with Google and Rohu for a multiyear extension of YouTube TV and YouTube TV. “This agreement represents a positive development for our shared customers, making both YouTube and YouTube TV available for all streamers on the Roku platform.”

YouTube founder Alphabet (NASDAQ -) Inc had publicly fought since April over financial and technical terms regarding distribution of YouTube’s YouTube TV app.

Roku opposed unfair terms like YouTube being favored in search results, and its hardware being updated. YouTube had called its efforts consumer-friendly but stated that Roku was using its market power and trying to negotiate a better deal.

Public disputes over distribution deals and the splitting of ad revenues have become commonplace in broadcast and streaming video.

After the contract expired, Roku pulled the YouTube TV App from the channel store. YouTube has over 2 billion monthly subscribers and threatened to remove its main Roku app on Thursday when its agreement for that service expired.

The hardware’s major selling points include the integration of important apps like YouTube into Roku TVs and streaming media players. Even though YouTube’s users may access YouTube through other means, Roku has no threat from the multiyear agreement.

Roku stated last month that it had 56.4 million accounts active.

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